The Story Behind Our Name: Where Roses Bloom

So, here it is! The story behind the name of our store: Where Roses Bloom…

It’s been over a year now that our business has been open and ideas have been flowing. A wonderful, inspiring year full of many hopes and desires for the future. We’d like to take the time to share with you how Where Roses Bloom developed into a vintage-inspired boutique.

Bethany and I were first introduced by her Aunt Megan a few years ago. Before Bethany had even moved to Tennessee, Megan had sent me a few emails saying that I should get to know Bethany, that she liked the same things I did and we’d be fast friends. It couldn’t have turned out to be more true. Bethany and I first met in a Bible study group in Murfreesboro and our friendship quickly developed. We quickly realized that we both shared a love for vintage pieces that held stories and a love for things that were truly unique and eclectic. We spent our weekends going to antique stores, flea markets and making crafts. We couldn’t get enough of it! After talking about our own personal dreams and hopes for the future, we both realized that we wanted to own a store, and when we put our ideas together, Where Roses Bloom developed.

The story of how we came up with the name Where Roses Bloom is pretty special too. Once we realized that our passions were quickly developing into something tangible, we started talking a lot about how we could put our ideas and thoughts into action. I went on a trip to NYC with friends and the whole time, Bethany and I were texting back and forth about inspiration and knowing that it was time to get the ball rolling on our venture. The night after I flew back into town, we met up at Starbucks, pens in hands, and began brainstorming. What could we call this store of our collectibles? We both knew that we wanted it to be something extremely unique and whimsical. We brainstormed for hours, pairing words up with each other, but nothing seemed to go together. And we had one thing in common- both of our names contained ‘rose’ which we tried to incorporate into our store’s name. Then Bethany had a wonderufl idea. She pitched the idea of using “a world where roses bloom”, a lyric from a favorite song, “La Vie En Rose”. Amazing! The idea seemed so perfect- a store that talked about a beautiful place filled with blooming ideas and things. After talking a bit more, we decided to shorten the name to “Where Roses Bloom” and voila!, our store started.

The store name holds so much meaning for us. Not only does it incorporate our names, but at the time we lived on Rosemont Avenue where all of our ideas came to life for the very first time. We’re so happy with the name of our store and always joke about people will hopefully one day say, “I’m going to Where Roses Bloom.”

And if you have a moment, check out the song by Louis Armstrong that inspired it all here.

Happy Wednesday!
-R

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